OgilvyOne, the direct marketing and digital division of Ogilvy & Mather India, has announced some key appointments. Mihir Unakar joins OgilvyOne as Business Director, Bangalore, while Harshad Hardikar has joined as Business Director, Mumbai.
Commenting on the appointments, Kaizad Pardiwala, President, OgilvyOne India, said, “We have great hopes for continued and accelerated growth in this market. With offices in Mumbai, Delhi, Bangalore, and further expansion plans on the drawing board, OgilvyOne has a team of professionals working on more than 70 leading international and local brands.”
Unakar comes to Ogilvy with a 360 background spanning over 15 years. His experience covers direct marketing, public relations, advertising and event management, largely in companies such as Lintas, Triton, Direm and The Potato Line.
Hardikar brings 10 years of experience with OgilvyOne, Select Direct, iContract and ICICI Bank. He moves in from Loyalty Solutions & Research Ltd. He is back with Ogilvy after two years.
Pardiwala added, “Both Harshad and Mihir come to us at a very exciting time in OgilvyOne Worldwide. We are confident that given their profiles and talent they will seamlessly fit in with our growth plans and match our existing team of very sharp professionals.”
OgilvyOne India is a DM/CRM/Interactive agency, and is a key pillar in Ogilvy’s 360-degree strategy.