Ogilvy India has decided to focus its attention on Meridian in a big way. The agency has elevated Rensil D’Silva as Executive Creative Director of the agency. N Ramesh too continues to be ECD at Meridian. D’Silva will be based in Mumbai and Ramesh will operate from Bangalore. Also, Bates David Enterprise’s Kumar Subramaniam has been roped in as President of Meridian Communication.
INX Media and INX News have also been added to the Meridian kitty. The business size is expected to be well in excess of Rs 10 crore.
It should be noted that INX Media has to still announce the creative agency for its music channel as well as its media partner.
Meridian has a lot planned hereon. One of the first is to start offices in Delhi, Mumbai and Bangalore. The objective is to make Meridian a full-service agency with 360-degree offerings.