Ogilvy Public Relations India has appointed Arijit Sengupta as its new National Head. Sengupta will be taking charge from July 18. He moves from Corporate Voice Weber Shandwick, a unit of Interpublic Group of Companies.
Calling Sengupta a “terrific talent”, Piyush Pandey, Executive Chairman and National Creative Director, O&M India, said, “We are very delighted to have him on board. PR is a core component of our 360-degree brand stewardship strategy, and we are optimistic about its future growth in India.”
Commenting on his new assignment, Sengupta said, “I am very excited about working with Ogilvy PR, which is one of the few Indian agencies offering integrated communications. I look forward to this opportunity, as Ogilvy PR is also the runaway leader in Asia Pacific in size and reach, and has won far more awards than any other agency, and boasts of a proud portfolio of brands such as Arcelor Mittal, Yahoo, Cadbury’s, UPS, Dell and Rolls Royce, among hundreds of others.”
Christopher Graves, Regional CEO of Ogilvy PR, said, “Sengupta is joining at an historic time. As an Asia-Pacific PR network, we have grown more than 70 per cent in the past four years and are now twice the size of any competitor. India will be a key driver in the world economy for a long time to come and we need someone at the helm with experience and agility to steer us into whole new areas. We think Sengupta is the right person to do that.”
A Post Graduate in Financial Management and Mass Communications, Sengupta was with Weber Shandwick for over seven years and has overall 17 years’ experience in marketing and communication.
His earlier experience includes senior positions in companies like Euromoney Group and The Times of India. He has also worked with Ruder Finn, a large investor relations firm headquartered in New York. He had led the communication outreach programme - Pre IPO for Geometric Software Solutions Ltd. He had also successfully launched the communication campaign for Prudential ICICI, ICICI PFS and ITC Threadneedle.
Sengupta is also a visiting faculty at IIM Bangalore and has been associated with MICA for the past 10 years.
Our typical marketing budget is usually 10 per cent of the topline spend