Top Story

e4m_logo.png

Home >> People Movement >> Article

Ogilvy Public Relations names Arijit Sengupta as India President

07-July-2008
Font Size   16
Share
Ogilvy Public Relations names Arijit Sengupta as India President

Ogilvy Public Relations India has appointed Arijit Sengupta as its new National Head. Sengupta will be taking charge from July 18. He moves from Corporate Voice Weber Shandwick, a unit of Interpublic Group of Companies.

Calling Sengupta a “terrific talent”, Piyush Pandey, Executive Chairman and National Creative Director, O&M India, said, “We are very delighted to have him on board. PR is a core component of our 360-degree brand stewardship strategy, and we are optimistic about its future growth in India.”

Commenting on his new assignment, Sengupta said, “I am very excited about working with Ogilvy PR, which is one of the few Indian agencies offering integrated communications. I look forward to this opportunity, as Ogilvy PR is also the runaway leader in Asia Pacific in size and reach, and has won far more awards than any other agency, and boasts of a proud portfolio of brands such as Arcelor Mittal, Yahoo, Cadbury’s, UPS, Dell and Rolls Royce, among hundreds of others.”

Christopher Graves, Regional CEO of Ogilvy PR, said, “Sengupta is joining at an historic time. As an Asia-Pacific PR network, we have grown more than 70 per cent in the past four years and are now twice the size of any competitor. India will be a key driver in the world economy for a long time to come and we need someone at the helm with experience and agility to steer us into whole new areas. We think Sengupta is the right person to do that.”

A Post Graduate in Financial Management and Mass Communications, Sengupta was with Weber Shandwick for over seven years and has overall 17 years’ experience in marketing and communication.

His earlier experience includes senior positions in companies like Euromoney Group and The Times of India. He has also worked with Ruder Finn, a large investor relations firm headquartered in New York. He had led the communication outreach programme - Pre IPO for Geometric Software Solutions Ltd. He had also successfully launched the communication campaign for Prudential ICICI, ICICI PFS and ITC Threadneedle.

Sengupta is also a visiting faculty at IIM Bangalore and has been associated with MICA for the past 10 years.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship