Ogilvy & Mather has brought on board Chandana Agarwal to head the operations of its second agency Meridian Communications in Delhi. Joining from November 2011 as Senior Vice President, Agarwal would be strategically involved at the group level too, apart from heading Meridian. She moves from Dentsu, where she was the Senior Vice President, Dentsu Marcom. The move comes after Dip Sengupta, Vice-President and Branch Head, Meridian Communications, moved to Grey last month to head its Delhi branch.
Commenting on her appointment, Sanjay Thapar, Group President, North & East, Ogilvy & Mather, said, “Over the last couple of years, Meridian has grown both in terms of size and strength. The idea was to bring someone very senior like Chandana on board to capitalise on some of the high businesses we have. We are investing in these businesses now as we look towards a growth trajectory for the agency and the brands.”
On joining Meridian, Agarwal said, “I am delighted to be a part of the Ogilvy Group. I would be looking forward to working with Meridian in its next phase of growth.”
Agarwal resigned from Dentsu Marcom as Senior Vice President in August 2011 after a stint of three years with the agency. She had joined Dentsu Marcom as Vice President and was promoted as Senior Vice President in May 2011. She was heading the Honda cars and two-wheeler business at Dentsu Marcom. The high points of her stint at Dentsu included the ‘My City My Pride’ campaign, Auto Expo, repositioning for Honda Civic and making the imagery of brand Accord much younger. During this time, the 100 CC bike from Honda was also introduced. She has also worked with agencies like JWT and McCann, among others, in a career spanning 14 years.