Ogilvy & Mather India CEO, Pratap Bose, has called it quits after 15 years at the agency. He is moving to the Mudra Group of companies as COO. Prior to his becoming CEO of O&M, he was President of Ogilvy Activation, and Managing Director, Kinetic (South Asia).
Piyush Pandey, Executive Chairman & NCD, Ogilvy & Mather India, & Vice-Chairman, O&M Asia Pacific, said in an internal mail, “After 15 years of being a part of the Ogilvy India team, Bose has decided to take on new challenges. He will be moving on to Mudra Group of companies on an assignment which he believes will be a ‘dream job’ for him.”
The move marks a new structure in the Mudra Group. Bose will focus on
both Mudra's media and marketing services offerings. The restructuring is
designed for two purposes: to help further the group's communications
planning agenda; and to create greater value in its marketing communications
specialist businesses. Bose will lead the Mudra Group's foray (including acquisitions and alliances) into rural marketing, public relations, events, sports and retail marketing.
On his new role, Bose explained, “I see significant opportunities in our market, and I believe Mudra is better positioned to capitalize on these than most other
marketing communications groups in the country. My mandate is clear and I'm
confident that if we execute our plans well, we'll be in an extremely strong position in this market. I'm tremendously excited about being part of the
leadership team at Mudra.”
Bose has also been given the mandate to grow and fast-track Rapp Collins and Tribal DDB into the most envious CRM and digital agencies in this country. He will also strengthen the group's out-of-home operation (Primesite), promotional marketing (Kidstuff), trade marketing (Multiplier) and health & lifestyle practices.
Commenting on Bose's appointment at Mudra, Madhukar Kamath, MD & CEO, Mudra Group, said, “The Mudra Group has grown substantially over the last few years. We've built a good marketing services practice. We believe that each of the marketing services specialists has immense potential and the restructuring will help us realize it. We are thrilled to have Pratap on board. His
experience and burning ambition are absolutely in line with our vision.”
As of now, there is no news on who will step into Bose’s position at Ogilvy. Bose joined Ogilvy in 1993 and set up Ogilvy Landscapes, the outdoor advertising division. He then went on to head Activation, the merged OOH businesses, which also included Live, Outreach and Signscapes.