Top Story

e4m_logo.png

Home >> People Movement >> Article

Nitin Vaidya bids adieu to STAR India

21-July-2012
Font Size   16
Share
Nitin Vaidya bids adieu to STAR India

Nitin Vaidya, Business Head, STAR India, put in his papers on July 20, 2012. He had joined STAR India in early May 2011 as Business Head for Hindi channels and was managing Star Plus, Star One, Star Gold and Star Utsav. He was reporting to Sanjay Gupta, COO, STAR India.

Though Vaidya was unavailable for comments at the time of filing this report, industry sources have confirmed the news.

Vaidya has 23 years of experience in the industry. Previously he had served as Business Head at Zee TV and Chief Operating Officer, National Channels, at Zee Network. Vaidya’s tenure at Zee Group comprises many landmarks, including launching and later establishing Zee Marathi. He then launched Zee Talkies as an exclusive cinema channel. He also help set up the film production and distribution business in Marathi. Vaidya also was instrumental in establishing Zee Bangla. He had started his journey in media with the Sakal Group.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking