Nitin Vaidya, Business Head, STAR India, put in his papers on July 20, 2012. He had joined STAR India in early May 2011 as Business Head for Hindi channels and was managing Star Plus, Star One, Star Gold and Star Utsav. He was reporting to Sanjay Gupta, COO, STAR India.
Though Vaidya was unavailable for comments at the time of filing this report, industry sources have confirmed the news.
Vaidya has 23 years of experience in the industry. Previously he had served as Business Head at Zee TV and Chief Operating Officer, National Channels, at Zee Network. Vaidya’s tenure at Zee Group comprises many landmarks, including launching and later establishing Zee Marathi. He then launched Zee Talkies as an exclusive cinema channel. He also help set up the film production and distribution business in Marathi. Vaidya also was instrumental in establishing Zee Bangla. He had started his journey in media with the Sakal Group.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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