Nitin Jain has put in his papers as Director at Optimal Media Solutions (OMS), a wholly-owned subsidiary of Bennett, Coleman & Co Ltd (BCCL). Jain had joined OMS in January 2007, prior to which he was with MTV Networks India as Vice-President, Ad Sales.
Confirming the news to exchange4media and speaking about his move from Medianet, Jain said, “I was not happy here, so I decided to move on. I am planning to do something on my own in future.”
Commenting on the replacement for Jain, Ravi Dhariwal, CEO, Publishing, BCCL, “We are not looking for a replacement yet as we are undergoing certain changes.”
Jain had joined the media department of HTA (now JWT) in 1988, and within a span of six months moved to client servicing. After spending close to four and a half years, he moved back to media and was with WPP’s GroupM till April 2005, before taking up the MTV assignment.
Medianet is a PR brand that operates through OMS. It provides comprehensive media coverage and content solutions to clients, especially those associated with fashion and lifestyle, FMCG, movies and TV. It may be added here that Medianet was set up a few years ago to monetise some amount of editorial space by way of paid coverage of events in the lifestyle category.