"A farewell is necessary before you can meet again. And meeting again, after moments or lifetimes, is certain for those who are friends."
If one didn't know better, you could have thought Richard Bach wrote this after attending Group M's Nitin Jain's send-off party at Fabric lunge bar on Gurgaon-Mehrauli road on Saturday.
Nitin's seventeen year itch sees him moving to MTV as the Head of Advertising Sales for the network in India. MTV bouquet has MTV, Nickelodeon and VH1 channels currently in India. Nitin joined HTA in October 1988 in the media department and after six months moved into client servicing where he spent 4 and a half years and then in late 1992 he moved back into media till his last day in WPP.
The party had no guests; only friends. The friends included Group M team members and colleagues. Group M boss Ashutosh Srivastava, Maxus's C V L Srinivas, Sundar Raman of Mindshare and clients like Pepsi's Punita Lall, Llyod Mathias joined in the celebrations and shared their impressions about working with Nitin through a hilarious and sentimental audio-visual. To top it all Nitin Jain playfully enacted MTV's Bakra act.
The presence of Nitin's current and past colleagues and Nitin's emotional yet balanced address to all present had everyone cheering him. As the saying goes behind every successful man is a woman. Nitin's wife Mona Jain who heads Cheil's Media was also there to bask in her husband's glory. The media marketing and selling fraternity was also present in full as if to do two things, express gratitude to Nitin for all the business he gave them and to pass on certain tips on advertising sales. Media Marketing professionals who attended included Discovery's Rahul Johri, Zee News's Sanjay Dua, NGC and History Channel's Nikhil Mirchandani, Outlook's R Rajmohan, Disney's Sanjay Reddy and many more.
The presence of WPP and Group M colleagues was overwhelming and if you count them all, and each gives him ONE release order, the major part of Nitin's annual target at MTV will be met. But if they don't give him ROs, there's still one guarantee - they will be friends. And they will keep meeting, again and again.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking