After a hiatus of six months, a break taken for ‘personal reasons’, Niti Kumar has rejoined OMS Delhi, as Business Director, North and East. Before her break, Kumar was a strategic consultant with OMS for a year for new brands and pitches. In her new position she will be reporting to Chandradeep Mitra, President, OMS.
OMS or Optimum Media Solutions is the specialist media independent belonging to the Mudra Group.
Commenting on Kumar’s appointment, Mitra said, “Niti has grown into this role of a Business Director very fast. She deserves the role as the comfort level the team has with her and she has with the team is great.”
Kumar said, “The reason I joined back OMS was the huge support and a feeling of family I got in this organisation, which also has some great businesses. The flexibility is the best part of this organisation.”
Kumar had joined OMS in May 2003. She was Group Head with OMS for three years before assuming the role of a Strategic Consultant. She had earlier worked with McCann Erickson as Group Manager for four years, where she handled accounts such as Madura Garments, Reckitt Benckiser and Master Card. She began her career in FCB-Ulka, where she spent two years during which she had handled clients like Whirlpool, Relaxo and Dinesh Suiting.
OMS Delhi handles businesses like Spice Mobiles, Yatra.com, ICI Paints, Amway, Apollo DKV, HBO and the Ayurveda part of the Dabur business, among others.