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Nirvik Singh made Chairman & CEO of Grey Group Asia Pacific

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Nirvik Singh made Chairman & CEO of Grey Group Asia Pacific

Nirvik Singh has been appointed as Chairman and CEO of Grey Group Asia Pacific, responsible for Grey and G2 in the region, effective January 1, 2009. This was announced by Jim Heekin, Chairman and CEO of Grey Group, on December 15. Singh succeeds Mike Amour, who has held the top post in Asia Pacific since 2005.

Prior to this appointment, Singh has served most recently as both Chairman and CEO of Grey Group South/ South East Asia since 2005 and CEO of G2 Asia Pacific since 2007.

On his new role, Singh said, “It is an honour for me to oversee our Asia Pacific operations at this crucial time in the growth and development of the region. Grey is ascending, our brand has great vitality and tremendous potential, and I look forward to building on its success and shaping its future.”

Making the strategic announcement, Heekin said, “Nirvik Singh is one of the most dynamic and accomplished executives of the new generation of leaders emerging in Asia-Pacific’s advertising industry and his promotion underscores the talent Grey possesses in our ranks.”

He further said, “Together, Mike and Nirvik have accelerated Grey Group’s performance in our 17 Asian markets and created a strong foundation for our rapid growth by recruiting world-class talent, elevating our creative product, winning new business and delivering outstanding client service across the communications spectrum. Their years of partnership ensure that this transition will be seamless. I am confident Nirvik will take Grey to the next level.”

Amour will leave Grey Group at year end to take a sabbatical before considering new career opportunities, including potential options within WPP.

Singh is a 19-year veteran of Grey, who was appointed to lead Grey Kolkata at the age of 26 by Grey India’s Founder CEO, Ravi Gupta. In short order, the agency grew to become the city’s second largest, producing some of India’s most path breaking campaigns, winning Agency of the Year four consecutive times.

Singh became the head of Grey India at 33 and led its transformation. He became COO of Grey South Asia in 1997 and took on the responsibility for its South East Asian operations in 2005. He has led the agency’s expansion into Bangladesh, Sri Lanka, Pakistan and Vietnam and has been instrumental in its growth and resurgence in Indonesia, Thailand, Singapore and Malaysia.

As head of G2 Asia Pacific, Singh has made major strides in building the G2 network. He has spearheaded such premier acquisitions as Star Echo in China and RAMMS in India, recruited new talent and achieved significant growth. Grey Group Asia Pacific’s Total Communications offering, led by Grey and G2, is delivering best-in-class communications across channels and breaking new ground in brand experience and building relationships.


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