Nirvik Singh, currently Chairman, South Asia, assumes the newly created position of President, South East Asia, Grey Global Group. Singh will continue to be based in Mumbai, and in addition to his existing portfolio of India, Bangladesh, Sri Lanka and Pakistan, will oversee Grey’s operations in Thailand, Indonesia, Malaysia and Indochina.
“Since taking the helm at Grey South Asia in 1997, Nirvik has transformed an organisationally and financially weak operation to a vibrant agency group that has helped the region achieve a good financial performance for the past three years. A smart negotiator who has driven growth via astute geographic and business line acquisitions, outstanding new business achievements, and talent development, Nirvik’s skills as a businessman and total marketing solutions partner will enable him to make immediate contributions to Grey’s clients and operations across South East Asia,” said Mike Amour, Chairman & CEO, Asia Pacific, Grey Global Group.
Amour announced the position amongst the company’s senior management team to strengthen and accelerate Grey’s growth opportunities in the region, citing the need for a better, smarter service offering for clients, increased scale in key geographies, and more dynamic new business growth.