Nirvik Singh has been appointed as CEO of G2 Asia Pacific, in addition to his role as President at Grey Group South and South East Asia. He will have managerial and P&L (profit and loss) responsibility for the G2 business line and will take care of all British American Tobacco (BAT) business throughout the region.
He will be reporting to Joe Celia, who is Vice Chairman of Grey Group, and Chairman and CEO of G2 Worldwide. Singh will continue to work with Mike Amour, Chairman and CEO, Grey Group Asia Pacific, in fielding the total Grey Group offer in the region.
Singh started his advertising career with JWT and became the agency’s youngest account supervisor at 25. At the age of 33, he was handed all the reins of Grey India. Singh helped Grey reengineer itself from a loss-making ad agency to a profitable one. The agency opened offices in Bangalore, New Delhi and Chennai. In 1997, Singh was subsequently elevated to COO of Grey South Asia and led the agency’s expansion into Bangladesh, Sri Lanka and Pakistan.
In 2005, Singh took on the responsibility for Grey’s South East Asian operations. He turned around the agency’s assets in Indonesia, Thailand, Singapore and Malaysia. Under Singh’s leadership, all have achieved significantly increased profitability, new and dynamic management has been installed, and the creative product is award winning.
Singh also spearheaded the creation of Grey Vietnam, by engineering a unique JV with one of Vietnam’s leading entrepreneurs.
Commenting on the appointment, Joe Celia, Vice Chairman of Grey Group, and Chairman and CEO of G2 Worldwide, said, “I have worked with Nirvik Singh extensively over the past 10 years, and in that time, I have developed a profound respect for his professional skills and I have always looked forward to being in his company. I am confident that his proven ability to lead, grow business, and inspire others, will enable us to build on the momentum that we have already established in the region. He’s off to a good start. Last month, we closed on our first major acquisition, Star Echo, in China, and he’s got more coming.”