Top Story

e4m_logo.png

Home >> People Movement >> Article

Nirvik Singh appointed as CEO of G2 Asia Pacific

20-July-2007
Font Size   16
Share
Nirvik Singh appointed as CEO of G2 Asia Pacific

Nirvik Singh has been appointed as CEO of G2 Asia Pacific, in addition to his role as President at Grey Group South and South East Asia. He will have managerial and P&L (profit and loss) responsibility for the G2 business line and will take care of all British American Tobacco (BAT) business throughout the region.

He will be reporting to Joe Celia, who is Vice Chairman of Grey Group, and Chairman and CEO of G2 Worldwide. Singh will continue to work with Mike Amour, Chairman and CEO, Grey Group Asia Pacific, in fielding the total Grey Group offer in the region.

Singh started his advertising career with JWT and became the agency’s youngest account supervisor at 25. At the age of 33, he was handed all the reins of Grey India. Singh helped Grey reengineer itself from a loss-making ad agency to a profitable one. The agency opened offices in Bangalore, New Delhi and Chennai. In 1997, Singh was subsequently elevated to COO of Grey South Asia and led the agency’s expansion into Bangladesh, Sri Lanka and Pakistan.

In 2005, Singh took on the responsibility for Grey’s South East Asian operations. He turned around the agency’s assets in Indonesia, Thailand, Singapore and Malaysia. Under Singh’s leadership, all have achieved significantly increased profitability, new and dynamic management has been installed, and the creative product is award winning.

Singh also spearheaded the creation of Grey Vietnam, by engineering a unique JV with one of Vietnam’s leading entrepreneurs.

Commenting on the appointment, Joe Celia, Vice Chairman of Grey Group, and Chairman and CEO of G2 Worldwide, said, “I have worked with Nirvik Singh extensively over the past 10 years, and in that time, I have developed a profound respect for his professional skills and I have always looked forward to being in his company. I am confident that his proven ability to lead, grow business, and inspire others, will enable us to build on the momentum that we have already established in the region. He’s off to a good start. Last month, we closed on our first major acquisition, Star Echo, in China, and he’s got more coming.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...