Top Story

e4m_logo.png

Home >> People Movement >> Article

Nilesh Thakkar to head new regional brands-centric division of STAR News

19-January-2005
Font Size   16
Share
Nilesh Thakkar to head new regional brands-centric division of STAR News

With a new structure and a new head in Probal Gaanguly, STAR News is looking at widening the kinds of clients it targets as well. The channel intends to accentuate focus on regional and retail clients now. Consequently, it has set up a separate unit catering to local players, with Nilesh Thakkar as the head. Thakkar quits his responsibilities at Alpha Marathi for the new assignment, where he would be reporting to Gaanguly.

Citing a reason behind the new unit, Gaanguly says, “STAR News has been looking at the regional business but this segment is growing at a very fast pace and it needs a much focussed approach. These clients have to be dealt differently in comparison to a corporate client and hence need an exclusive team. Nilesh would be heading this unit for the West region and once he is on board, in consultation with him, we would strengthen the team further at various levels.”

Thakkar joins from January 21, 2005 as Sr Manager. He brings with him 13 years of experience including print and television. Being involved with the Alpha channels from their inception, he left the channel as Assistant Vice President, Sales. For him, regional business is a sure way to generate revenue for any channel, “The market here is huge and largely untapped and offers its own benefits.”

As per Thakkar, these clients work on advance payment and hence improve collection, there is always a replacement due to the number of players and they are ready to spend. Adding further he says, “in the case of STAR News, the benefit I have is that the channel is the leading player in the Maharashtra market and that is something we can tap on.”

The division will start operations from Mumbai and move on to other parts of Maharashtra and Gujarat.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.