Top Story

e4m_logo.png

Home >> People Movement >> Article

Nilesh Thakkar joins TV9 as SVP, Sales & Marketing

14-December-2011
Font Size   16
Nilesh Thakkar joins TV9 as SVP, Sales & Marketing

Nilesh Thakkar has come aboard as Senior VP, Sales and Marketing at TV9, ABCL – Associated Broadcasting Company Pvt Ltd. Prior to this, he was Senior Vice President - Sales at Mahuaa Network, a post he had held since April 2011. In his new role, Thakkar will be reporting to Clifford Perreira, Director and Network Revenue Head.

Talking of his past experience, he recalled, “I was fortunate to sell KBC for the first time on 2 regional channels.” His experience, he shared has been “Maharastra specific”, and he was involved in Chitralekha Marathi/Gujarati, spent 3yrs with Zee Marathi, Bangla and Gujarati, 5 years at Star Majha as channel head, Star News and Star Ananda.

Twelve years out of his total career span of over 19 years, were with various channels, while seven years were spent in print media (Manorama, Dalal Street Journal, Chitralekha).

On his new role, Thakkar said, “Handling Maharashtra’s channel – TV9 will be like coming back to home ground. We will be expanding to new markets across India, beyond the 4 metros. There will be a focus on selling to corporate clients along with verticals, events/afp/ground activation. It will be providing 360 solutions to clients.” He went on to say, “In February 2012 there’s Maharashtra elections coming up, so that will be the right opportunity to encash on. For any news channel elections is a big property.”

According to him, “Regional share is growing fast. Regional business is a sure way to generate revenue for any channel; you can see that revenue of some channels have crossed Rs 150 crore. The market here is huge and offers its own benefits.”

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...