National Geographic Channel Network has confirmed that it is putting together a dedicated team to take care of ad sales responsibility. Heading the team is Nikhil Mirchandani, who has moved from Turner India. Zubin Gandevia, Managing Director, NGC Network (India) informs, "We have our ad sales team more or less in place now but we are still in the process of recruiting. All the team members would be in before July 1, 2004."
As was reported by exchange4media.com yesterday, the ad sales arrangement between STAR and NGC Network has changed, where in now NGC will manage its own ad sales. Giving a background and throwing more light on the current relation, Gandevia expresses, "STAR has been managing the frontline sales and related aspects for us. Now we will be driving the sales effort but we would continue working very closely with them. They will still manage aspects like the back office work etc for us."
On why is such a change introduced in the set up, he elucidates, "Being a specialist channel, we have realised that in order to give optimal service to our clients, we need a focussed ad sales team. Plus we would continue to have STAR's expertise with us. Together this will substantially propel the channels' growth."
Mirchandani's role will be to build, drive and manage the ad sales efforts for both the channels. Mirchandani has to his credit nine years of experience in the broadcasting industry where his focus has been on ad sales and strategic marketing. His previous job was with Turner International where he was the Executive Director, Strategic Marketing and had national responsibility for the marketing of Turner's channels, Cartoon Network and POGO.
To rest any doubts as far as the distribution of the channel is concerned, Gandevia adds, "There is absolutely no change in that. The channels are on the STAR platform."
"Both National Geographic and History are successful channels that the Star Network is proud to have in its bouquet and the setting up of a dedicated ad sales team will further drive their success," chips in Peter Mukerjea, Chief Executive Officer, Star India, "Star India will continue to build and grow this partnership not only across distribution but also on programming innovation to expand viewership across the Star Bouquet."