MTV Networks International has promoted Nigel Robbins as President, MTV Networks Asia-Pacific (MTVN AP), based in Singapore. Robbins will be responsible for driving the growth of the network’s leading multi-platform media brands MTV: Music Television, Nickelodeon and VH1 in the Asia-Pacific region, as well as developing new brands and businesses in the region.
Robbins replaces Frank Brown, who decided to relocate to Sydney earlier this year. A replacement for Robbins in Australia has not yet been appointed.
In addition, it was announced that with immediate effect, MTV Networks, Japan would operate as a separate division from MTV Networks Asia-Pacific, recognising the unique nature of that key market.
Peter Bullard, Executive VP and MD, MTV Networks, Japan will continue to lead the company’s Japanese operations, which include managing MTVNI’s interest in its Japan joint venture, as well as its digital media brand, FLUX, and Nickelodeon’s channel, licensing and syndication businesses.
The announcements were made by Bill Roedy, Vice-chairman of MTV Networks and President of MTV Networks International. Both Robbins and Bullard will report to Roedy.
Robbins will relocate to Singapore from Sydney, Australia, where as MD, MTV Networks Australia, he had led MTV to market leadership, launched VH1 and sat on the board of Nickelodeon, a joint venture channel with XYZ Networks. An MTVN veteran, Robbins has spent 12 years with the company in the Asia-Pacific region, focusing on both the creative and commercial aspects.
Prior to his Australian assignment, Robbins ran the MTV Japan joint venture and was in charge of content and creative. Before that, he had a pan-regional role as Senior VP, Creative and Content, MTV Networks Asia, based in Singapore and Hong Kong. For the last few months he has also been leading MTVN India, acting as interim MD till newly appointed Amit Jain takes office in January.
Commented Roedy, “Nigel is a terrific leader with a tremendous track record building our local businesses in markets as varied and complex as Japan, India and Australia.” He added: “Asia is a top priority for our global strategy. Nigel’s inspiring leadership, along with his commercial and creative expertise, combined with a deep understanding of the opportunities of building multimedia brand portfolios in diverse cultural landscapes around the world, give him the perfect credentials to drive our growth.”
Robbins added, “When you’re working with the most dynamic and vibrant brands and people in the business, you’re constantly inspired to push the boundaries and explore new ground. Having had the experience of managing MTV, Nick, and VH1 at the local level, I’m incredibly excited to have this opportunity to lead MTV Networks Asia-Pacific into our next phase of growth in the region.”