The Nielsen Company, India has appointed Sandeep Ranade as Director - Client Solutions, Consumer Research. He will be reporting to Prasun Basu, Executive Director, Consumer Research and Vice President, Bases, The Nielsen Company. Ranade will be based out of Mumbai and will focus on partnering with consumer packaged goods (CPG) clients.
Ranade brings with him 14 years of experience in market research and media planning. Prior to joining Nielsen, he was associated with Heinz India Pvt Ltd as Senior Manager, Market Research and Media Planning. Over the last decade, Ranade has been associated in various capacities with Subhiksha Trading Services, TNS India, and IMRB International, among others.
On joining Nielsen, Ranade said, “Nielsen CPG business is a challenging one and has some of the most advanced products in market research that anyone could ask for. My role of handling the CPG business is going to be very exciting, and considering that this category even withstood the onslaught of the economic downturn, it will be quite interesting to watch how the industry shapes up.”
Ranade is an alumni of Symbiosis Institute of Management Studies, Pune, where he did his PGDM specialising in Marketing & Finance, and holds a degree in Mechanical Engineering.
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York.