The Nielsen Company has announced the appointment of Amit Adarkar as Vice President, Nielsen Bases. Adarkar will be based out of Mumbai and will report to Prasun Basu, Vice President, Nielsen Bases, South Asia and Middle East & Africa, and Executive Director, Consumer Research, South Asia, The Nielsen Company.
Adarkar will provide leadership to the Nielsen Bases India and South Africa businesses and will play an important regional role for Unilever, managing large Unilever hubs in Mumbai and Johannesburg.
Commenting on Adarkar’s appointment, Basu said, “Amit has proven his leadership skills time and again in successfully growing clients, businesses and organisations. With his astute understanding of the FMCG consumer space, a thorough handle of client’s business and marketing challenges and outstanding people leadership skills, we hope to see him achieve great success for Nielsen.”
On his new role, Adarkar said, “It is the best time to be in India, managing my current profile at Nielsen Bases. The dynamism in the industry is exciting and inviting, with its myriad challenges. It feels great to be back.”
Adarkar brings with him 17 years of experience in research that spans FMCG, Services and High-end Manufacturing industries. Prior to joining Nielsen, he was Managing Director of Market Probe’s India & Middle East operations; Mumbai branch head for Synovate; and had played regional client service lead roles for Unilever and Coke. Adarkar had started his career with IMRB and happens to be one of Nielsen’s experienced hands with previous stints in both ORG-MARG and ACNielsen.