Top Story

e4m_logo.png

Home >> People Movement >> Article

NEW: Yahoo! India appoints Sonya Banerjee as Marketing Head

21-November-2005
Font Size   16
NEW: Yahoo! India appoints Sonya Banerjee as Marketing Head

Yahoo! India on Monday announced the appointment of Sonya Banerjee as Head-Marketing. She will take charge of her new responsibilities with immediate effect. This is a new profile created to oversee Yahoo! India’s expansion plans.

Banerjee comes with over 10 years of experience in media marketing in India, having worked with leading advertising agencies like Trikaya Grey Grey Worldwide and HTA –Fulcrum as well as with Onida (MIRC Electronics).

She has a rich experience in analytics, data and research for major international brands, during her stint with advertising agencies. Banerjee brings to the table local and regional consumer insights of Indians, which should be of great value as Yahoo! India plans to increase both the reach and engagement of its products with online and mobile users across India who come from diverse cultures and background.

Banerjee also has an impeccable track record in the Indian media and advertising fraternity in India. She has also been a flag bearer of CSR initiatives (Corporate Social Responsibility) and has spent a good amount of time studying and working to bring about greater awareness amongst corporates in India.

Commenting on the new appointment, Neville Taraporewala, Country Manager, Yahoo! India, said, “Sonya, with her experience and knowledge of the business, coupled with her energy, drive and passion, is a perfect fit for Yahoo! India. Sonya has always played an instrumental role in developing, planning and successful execution of Yahoo campaigns she has a proven track record as a brand champion on various mega brands that makes her the perfect choice to complement Yahoo! India’s strengths in creating marketing solutions for its clients. With Sonya’s sheer energy and lateral thinking, she’s a maverick in her field and an asset to the overall business.”

Commenting about her new role, Banerjee said, “Yahoo! provides me with a challenge to help it build audiences from across this large country with so many culturally different communities. The focus will be to assist the different business units locally to achieve their reach and engagement goals through optimized marketing solutions in India.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...