Yahoo! India on Monday announced the appointment of Sonya Banerjee as Head-Marketing. She will take charge of her new responsibilities with immediate effect. This is a new profile created to oversee Yahoo! India’s expansion plans.
Banerjee comes with over 10 years of experience in media marketing in India, having worked with leading advertising agencies like Trikaya Grey Grey Worldwide and HTA –Fulcrum as well as with Onida (MIRC Electronics).
She has a rich experience in analytics, data and research for major international brands, during her stint with advertising agencies. Banerjee brings to the table local and regional consumer insights of Indians, which should be of great value as Yahoo! India plans to increase both the reach and engagement of its products with online and mobile users across India who come from diverse cultures and background.
Banerjee also has an impeccable track record in the Indian media and advertising fraternity in India. She has also been a flag bearer of CSR initiatives (Corporate Social Responsibility) and has spent a good amount of time studying and working to bring about greater awareness amongst corporates in India.
Commenting on the new appointment, Neville Taraporewala, Country Manager, Yahoo! India, said, “Sonya, with her experience and knowledge of the business, coupled with her energy, drive and passion, is a perfect fit for Yahoo! India. Sonya has always played an instrumental role in developing, planning and successful execution of Yahoo campaigns she has a proven track record as a brand champion on various mega brands that makes her the perfect choice to complement Yahoo! India’s strengths in creating marketing solutions for its clients. With Sonya’s sheer energy and lateral thinking, she’s a maverick in her field and an asset to the overall business.”
Commenting about her new role, Banerjee said, “Yahoo! provides me with a challenge to help it build audiences from across this large country with so many culturally different communities. The focus will be to assist the different business units locally to achieve their reach and engagement goals through optimized marketing solutions in India.”