Kartik Sharma is headed to Maxus as General Manager for the Mumbai office. He was heading the Research and Analytics department (Director-MMRC) at Madison for the last three years. This is one of the first appointments made by Ajit Varghese, who recently came on board the agency as MD, Maxus India.
Sharma replaces Maxus’ Rathi Gangappa. Sharma has almost 12 years of media experience in the agency career and has worked in cross media functions like planning, implementation, buying, research and analytics. Prior to his stint with Madison, he was with Mindshare Mumbai for three years as Planning Director on clients like ICICI Prudential, Onida and SBI Life, among others. He is also a member of Television Audience Technical Committee, National Readership Survey, and Listenership Track Committee.
In his new role, Sharma would also be heading MX-Insights. The role delves into improving the planning product for the clients from the cross category learnings, drawing expertise from GroupM, delving deeper into specific strategic issues faced by the client.
“I think Kartik is one of the few professionals that I sincerely admire for the sheer spirit with which he has taken newer responsibilities and having worked on different functional role every three years of his career. To that extent, he has concentrated on improving the overall learning and becoming a rounded up person. He has been a big resource for analytics and new business pitches in my earlier stint with him in Madison,” said Varghese.
He added, “Rathi Gangappa is one of our star performers. I wish we could work together a little longer than the last three-four months. She’s one of the few committed people that I have worked with in the industry and has extremely strong leadership skills. She had been working with Maxus for the last five years and contributed immensely to its growth in the past few years. Now, she wanted a break from the rigmarole.”