Top Story

e4m_logo.png

Home >> People Movement >> Article

New: India Media Exchange appoints Sejal Shah as VP

09-April-2007
Font Size   16
Share
New: India Media Exchange appoints Sejal Shah as VP

India Media Exchange (IMX), the consolidated media-buying unit of Starcom MediaVest Group and Zenith Optimedia, is all set to roll out its services to its clients. IMX has appointed Sejal Shah as Vice President. IMX is a division of Publicis Groupe Media in India, and has been created to manage the combined buying of traditional media, for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.

Shah’s last stint before this was with Lodestar Universal as GM.

Speaking on the appointment, Shyam Shanker, President, IMX, said, “Sejal has been brought in for her extensive experience in media investment strategies, negotiations, planning and buying of media across all product categories and markets. She brings in experience from a number of leading agencies, planning and executing campaigns for many major brands.”

On her appointment, Shah said, “I am not just excited about being made a part of the core team in a new setup as IMX, but am looking forward to be a part of the paradigm changes that I will be a part of by virtue of being an element in the IMX framework. IMX believes that scale needs to be leveraged in an atmosphere of collaboration to deliver the context specific solutions that become a source of competitive advantage for our clients, and I agree to it. I am eager to be in a position to bring about this change as we move into a more context specific era.”

Shah’s key clients were Amul, Tata Teleservices Tata Corporate, Trent, Diageo and LIC, among many others. Prior to her stint with Lodestar Universal, she marked her career as an Investment Director in WPP-Mindshare where she was accountable for media investment strategies, sourcing of relevant media opportunities, and negotiations for a set of clients like Mirc Electronics, Baja Auto, for all media (pre-CTG). She has also been Manager-Media at Tata Internet Services, and Research and Group Manager in Lintas India Limited.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...