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NEW Sunil Sahjwani appointed Chief Creative and Programming Officer of Zoom

07-June-2006
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NEW Sunil Sahjwani appointed Chief Creative and Programming Officer of Zoom

Sunil Sahjwani has been appointed as Chief Creative and Programming Officer of Zoom. With this, Sahjwani will be moving from his current corporate role as Chief Creative Consultant, BCCL, to take charge of all creative and programming responsibilities at Zoom. With this development, the programming, production and on-air production (OAP) teams at Zoom, will now report to him.

Commenting on the appointment, Suresh Bala, CEO, Zoom, said, “As Zoom prepares to meet the challenges of becoming a high impact channel, it needs a new dimension of creative leadership to rejuvenate its growth engines and take it to the next level. I believe Sunil Sahjwani, with his experience and expertise, is the best person for this role.”

Said Sahjwani, “I am very happy to take up this assignment. Zoom is at a very dynamic stage at present and I think it will be very challenging and exciting to take it forward from here. Zoom has created a unique position for itself in the television space. I’m confident that Zoom will touch even greater heights of success in the days to come.”

With over 27 years of experience in the areas of advertising, film, radio and television, Sahjwani brings with him the key skill sets for the growth of Zoom. Sahjwani has worked on several international productions, which include shows for BBC’s Channel 4 and CNN as well on some prestigious assignments in the Indian television scenario.

He has also directed the immensely popular BPL Oye for Channel V, for which he had won the RAPA, Lions and Screen awards. In 2003, Sahjwani won the Indo American Achievement Award. He has also worked with ETC Networks as Director of Programming, and VP-Creative for Reliance Entertainment. Prior to joining BCCL, Sahjwani was CEO of Percept Picture Company.

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