Sandeep Vij will take over as President, Mudra, North and East operations. He takes over from Hemant Misra, who is moving to another assignment outside the Mudra Group. Besides heading the North and East regions, Vij will also play the role of a catalyst in spearheading the integrated marketing communications for Mudra’s total branding solutions offering in the region. He was earlier President of Mudra’s Optimum Media Solutions (OMS).
Commenting on this development, Madhukar Kamath, Managing Director & CEO, Mudra, said, “Sandeep’s vast experience in the industry, including stints in strategic planning, account management, media, direct, relationship management and the interactive space make him the ideal person to drive Mudra Group’s total branding solutions offering in the region. Sandeep comes in as a seasoned professional with great credentials. He has contributed to Mudra Delhi’s impressive growth in the past as well.”
On his new appointment, Vij said, “I am very excited about taking up this responsibility. The assignment is both huge and challenging. Mudra, Delhi represents a great opportunity in a market that’s growing exponentially. We are ready to push for growth.”
Vij had joined Clarion Advertising Services in 1984 as Media Planner and worked on brands such as Nescafe and Milkmaid. In 1988, he joined Mudra, Delhi as Manager, Strategy Planning & Development. His responsibilities included setting up a media planning department as well as offering strategic planning support on brands.
He has worked on the launch of a number of brands in India for prominent companies, including Nestle, Mobil, McDonald’s, Dabur, Frito Lays, Samsung, HM and Reckitt Benckiser. In 1991, Vij started Mudra Diversified – Direct Response, and set up branches in Delhi, Mumbai and Chennai.
In 1994, he was brought back to mainline advertising at Mudra, Delhi and subsequently became Head of Delhi operations, a business he led with distinction, clocking substantial growth for the office. In 2000, he took a brief break from advertising to pursue an entrepreneurial dream.
In 2002, Vij once again joined the Mudra Group to look after their specialist media company, Optimum Media Solutions, as its President.