It’s action time again at Leo Burnett. The agency has elevated two of its executives to take on the roles of Executive Creative Directors – Santosh Padhi, Creative Director and National Head of Art, and Nitesh Tiwari, also a Creative Director. Both Padhi and Tiwari will report to K V Sridhar, National Creative Director, Leo Burnett. The changes take place with immediate effect.
Confirming the development, Leo Burnett officials said that the move was made to further strengthen the creative function of the agency. The role of an ECD has been vacant ever since the exit of Agnello Dias from the agency.
Padhi, better known as ‘Paddy’, has been with the organisation since 1999, when he joined as Senior Art Director. Being promoted to Group Head, ACD and then finally to Creative Director, he was made the National Head of Art in 2004. He has been looking after the art work done across Leo Burnett offices. Speaking on the new role, Padhi said, “There are more responsibilities now and it is more than just execution and art direction – there will be big ideas and building brands a lot more now.”
“Responsibilities always mean being a lot more charged up and it’s always good fun. So, I am looking forward to it,” he further said. He will be working together with Nitesh Tiwari on some of the projects. Tiwari, who joined Leo Burnett in October 2003, will be primarily looking after Mumbai clients.