Top Story


Home >> People Movement >> Article

New DNA appoints K U Rao of Shell UK as CEO

Font Size   16
New DNA appoints K U Rao of Shell UK as CEO

Diligent Media, owners of DNA, has appointed K U Rao as CEO. Rao takes charge from October 4, 2006. He would be reporting to Managing Director Sudhir Agarwal. The development has been confirmed by Arup Gupta, HR Head of DNA.

DNA till now didn’t have the position of CEO.

Prior to this assignment, Rao was Global Head of Sales & Business Development for the car care business of Shell Lubricants, London. He has been with Shell for the last 12 years of his professional life.

Rao’s appointment is to further strengthen the business development initiatives of the one-year-old publication. DNA is in the process of issuing an official confirmation on the development later today.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...