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New Creative Director at Dentsu India Group

New Creative Director at Dentsu India Group

Author | exchange4media News Service | Monday, Feb 27,2012 4:20 PM

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New Creative Director at Dentsu India Group

The series of senior-level appointments continues at the Dentsu India Group today, as they announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai. Shouvik will lead all creative at the agency’s Mumbai operations.

Welcoming Shouvik to Dentsu, Hiroshi Omata, Chief Operating Officer, Dentsu Marcom said, “Shouvik brings a very unique blend of multi-functional expertise to our business. His background of consistently developing effective recognized creative work, combined with his knowledge of digital technologies and a mindset further moulded by his intensive marketing experience – will be of great value to our teams and client relationships. I am delighted to have Shouvik on board and look forward to his work at Dentsu Marcom!”

On joining Dentsu, Shouvik Sarkar, Executive Creative Director, Dentsu Marcom said, “Fleet-footed communications solutions rooted in consumer insight are the order of the day. Back in time, Dentsu created the distinctly memorable ‘Sar Uthake Jiyo’ campaign for HDFC Standard Life. The mandate is to extend the same magic to other brands. My goal will be to render ‘Tenka musou’ the Japanese adage of being matchless/ fearless to the team and to the work that we do. I would like to deploy the purist marketing learnings now to a role which delivers more meaningful work for clients, and also help Dentsu grow organically.”

Looking at his track record, Shouvik also managed responsibilities in mainline marketing and strategy and marketing of mobile/ digital technologies. He started his career as a Copywriter at Equus Red Cell in Mumbai where he worked on the India launch of AXN, the Kolkata launch of Shopper’s Stop and Development Credit Bank, Mumbai. Next as Senior Copywriter, Ambience Publicis, Shouvik worked on HDFC Mutual Funds, Water Kingdom, Yellow Pages, Westside and Hit. He led the Mumbai campaign for Water Kingdom (city-wide) and the national launch of Yellow Pages, his efforts winning 8 individual silvers and The ‘Ad Agency of the Year’ in the ‘Outdoor’ category at the Advertising Agencies Association of India (AAAI) Awards, 2004.

Shouvik joined O&M as Creative Supervisor where he was an integral part of the team that won the SBI account. He handled SBI and spearheaded the creative output for Hutch, 3G (Hutchison Whampoa). He also worked on the ‘Surprisingly SBI’ campaign, a rebranding exercise for the State Bank of India, in 2005, possibly the largest communications makeover for a PSU at that time. At O&M, his work won 2 silver Abbys ('Integrated Campaign' and 'Financial Products' categories), 2 Effies ('Big Idea' Award and 'Financial Products' categories) and the ‘Yahoo Big Idea Chair’ Award.

Moving to Dubai in 2007, Shouvik joined DDB, Dubai as Creative Controller, where his contribution helped DDB win The BBC Arabic News Channel and Dell Inspiron accounts. In addition to developing the 360 launch campaign for BBC Arabic News, Shouvik also managed the Parachute Coconut Hair Oil account. On his return to India, Shouvik joined Contract Advertising as Senior Creative Group Head. While managing brands like DNA, Shoppers Stop, Asian Paints, Cadbury and Ask Me B2B, he studied retail consumer behavior, SME advertisers’ mindsets while creating copy to redefine brand perceptions and driving retail sales. Next, he moved to Telibrahma Convergent Communications as Associate Vice-President.

Shouvik joins Dentsu from The Lodha Group where as Marketing Manager, he led integrated marketing strategies at the brand, segment and company levels. As part of the core team at Lodha, Shouvik managed their largest product for 2011-12 with average revenues approximating 500 cr m-o-m. While handling the media allocation and spends for the launch, Shouvik also mentored the internal graphic design team at Lodha. His efforts enabled Lodha to win 3 critically-acclaimed International Property Awards in Shanghai.

Prior to Lodha, Shouvik was Associate Vice-President, Telibrahma Convergent Communications. He led business development operations for Mumbai, taking new mobile/digital marketing technologies - QR (Quick Recognition) codes, (enabling print augmentation), augmented reality products to market. Setting up operations from scratch, he supervised a digital campaign for Nike while acquiring new business from brands like Cadburys’ 5 Star and Apple iPhone.

Shouvik graduated in English Honours from St. Xavier’s College, Kolkata. With a Post-Graduate Diploma in Print Journalism from IIMC, he also completed a MBA in Marketing and Strategy from the Indian School of Business.

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