Rediffusion DYR has appointed Neville Medhora as Business Head. In his second stint with the agency, he will be responsible for accounts like CNBC, Bank of India, Tata Motors, Kaya and Franklin Templeton. Prior to this appointment, Medhora was with TBWA, Delhi as General Manager, Client Servicing.
Nisha Singhania, Executive Vice President, Mumbai, Rediffusion DYR, said, “Neville has worked on remarkable clients and brings with him a great magnitude of strategic understanding, excellent creative partnerships and team management skills. Additionally, it is always good to have an old hand back on the team.”
Commenting on his new appointment, Medhora said, “Rediffusion is a place that recognises talent and allows one to experiment and grow. Since I had worked here before, I was sure of the professionalism and the excellent bunch of people they possess. I am excited to be back and looking forward to this new beginning.”
Medhora has 12 years’ experience in agencies like JWT, Equus Advertising and TBWA, where had handled an impressive line-up of accounts including Adidas, Pedigree, Michelin, Shangri-La, Moser Baer, National Geographic, The History Channel, Men’s Health and North Delhi Power. He has also worked as Group Account Director with Saatchi & Saatchi, where he headed the Hyundai Motor Group, which included Santro, Getz and Hyundai Corporate. Medhora had also worked with Rediffusion DYR in an earlier avatar.