Neville Bastawalla has joined Mid-Day as Marketing Head. He moves from Nickelodeon, where he was Senior Manager, Marketing. He will report to Abhijit Pradhan, Director, Sales & Marketing, Mid-Day. His mandate will be to consolidate the marketing functions of the company in Mumbai, New Delhi and Bangalore. He has eight years' experience in advertising and marketing. After spending close to a year with Advertising Avenues, he moved to Mudra and worked there for three years. Thereafter, he joined Contract Advertising for two years. In his next stint, he switched to marketing and joined Disney channel in 2004.