Neville Bastawala has joined STAR India as Head of Marketing for Star World and Star Movies. He was previously with Mid-Day as Head of Marketing for a little over three years from where he exited early in December, 2010.
At STAR, Bastawala will be assisting Saurabh Yagnik, General Manager & Senior VP, English Channels, who has been overlooking the English general entertainment business so far. Bastawala has confirmed his movement to exchange4media, but was not available for further comments.
Meanwhile, sources close to the development have confirmed that Abhishek Verma has been internally reassigned as Affiliated Marketing Head for the STAR Network and will be reporting to Anupam Vasudev, EVP – Marketing, along with Bastawala. Verma had joined the STAR Network as Marketing Head for Star World and Star Movies in March, 2010 from a similar position at Neo Sports.
Earlier, Bastawala was with Nickelodeon as Senior Manager, Marketing and has more than 11 years’ experience in advertising and marketing. He started his professional journey with Advertising Avenues, after which he has been with Mudra and also been associated with Contract Advertising, Walt Disney TV and HSBC Bank before joining Mid-Day.