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Networkplay ropes in Harmeet Singh Arora as VP, Network Sales

12-October-2009
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Networkplay ropes in Harmeet Singh Arora as VP, Network Sales

NetworkPlay has announced some structural changes to better facilitate the need of the market in their sales organisation. As part of these changes, Harmeet Singh Arora has been brought in as VP - Network Sales. He will be reporting to Rammohan Sundaram, Founder and CEO of NetworkPlay.in.

In his new role, Arora will be driving all advertising sales nationally for all initiatives of NetworkPlay, including web, DTH and mobile, excluding LinkedIn. Prior to this, Arora was Head of Media Sales at Webaroo, which owns the brand SMS GupShup.

Sunil Punjabi, Co-founder and VP, Networkplay.in, will now also be VP, Sales, for the LinkedIn business alone across India. This team will now comprise Meera Chopra, who continues to be AVP, Sales, but for LinkedIn alone with extended market responsibilities of the Southern markets. With her will be a team of three – Dilpreet Kaur Banerjee, Isha Shah and Varun Nambiar – thus ensuring LinkedIn’s sales are separate from the rest of the offerings.

Speaking on the developments, Rammohan Sundaram, Founder and CEO of NetworkPlay.in, said, “I am thankful to Sunil Punjabi and his relentless efforts of getting NetworkPlay to where it is today, it’s because of him and his team that we are where we are. Our next level of growth is going to be from a lot of power products that we are adding in the web, mobile and DTH, and for me it was clear that these products needed focused approach and hence the segregation of business.

The rest of the sales team at NetworkPlay.in will report into Harmeet Singh directly, while Distribution and Sales Strategy teams will continue to be under Rajesh Nair.

Arora said, “Working with a team that is vibrant, passionate and out to make an impact in the market is a different high, and what NetworkPlay.in has achieved in the last one year is there for everyone to see. I am looking forward to taking NetworkPlay.in to the next level.”

Arora comes with over 15 years of work experience in the web, online gaming and mobile space having worked with companies like HomeIndia.com, eIndia.com, Rediff.com, Zapak.com and mKhoj.com.

NetworkPlay is incubated by Capital18 and GMV and is said to be one of India’s No. 1 vertical multi-genre brand ad network.

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