Media industry veteran Narendra Tripathi has joined Nett Value Media as Director. Tripathi has held several leadership positions in organisations such as Star TV, NDTV, Dainik Jagran, and Ananda Bazar Patrika, among others, in the last 22 years of his career.
He has also spearheaded the launches of NDTV Goodtimes, Radio Mantra (the radio initiative from Dainik Jagran), and so on.
Nett Value Media, founded by Janardan Pandey, commenced its operations in March 2013.
Commenting on Tripathi’s appointment, Pandey said, “We as a company have built our capabilities to cater to the communication needs of some of India’s first time and emerging advertisers, who are in the cusp of growth. These clients have the infrastructure and pan India market coverage. But they require a trusted partner with professional approach to brand building. With Narendra coming on board, we are confident to add value to their marketing mix through seamless integration of traditional and new media platforms of communication channels.”
Nett Value Media has invested in syndicated researches and proprietary tools to provide integrated and customised marketing communication solutions to the clients. The agency’s client roster includes Shakti Pumps, GoAir, Sanghvi Foods and Spykar Deo (planning).