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Neo Sports ropes in Sunil Manocha and Hitesh Sabharwal as advertising and distribution heads

Neo Sports ropes in Sunil Manocha and Hitesh Sabharwal as advertising and distribution heads

Author | Noor Fathima Warsia | Tuesday, Sep 12,2006 8:44 AM

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Neo Sports ropes in Sunil Manocha and Hitesh Sabharwal as advertising and distribution heads

Neo Sports, the new sports channel from Nimbus Communications, has made some key appointments. After roping in Sashi Kalathil as CEO, the channel has now appointed Sunil Manocha as Senior VP, Advertising Revenue, while Hitesh Sabharwal comes in as Distribution Head for the channels.

Prior to joining Neo Sports, Sabharwal was with Zoom as Distribution Head. He had been with the channel since its launch.

Manocha returns to the Nimbus Group after a year-long stint as MD, Mindshare, Sri Lanka. Prior to this, he had spent nearly 15 years at Nimbus in various functions ranging from advertising sales to acquisitions, business development to television programming.

Commenting on the appointments, Kalathil, CEO designate, said, “Sunil and his team have serviced the Pepsi account when I was a Pepsi, during which time he gained our respect for his customer orientation and ability to demonstrate and deliver value. I am delighted that we will now be on the same team.”

Manocha will be based at Neo Sports’ Mumbai headquarters. “I thoroughly enjoyed my years at Nimbus and sports broadcasting is my passion, so to head this key function at NEO Sports was opportune,” he said.

Rated as one of the most knowledgeable sports advertising sales experts, Manocha’s experience covers three cricket World Cups (1992, 1999 and 2003) as well as dozens of other major international sports events.

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