Close on the heels of the appointment of ex-Nimbusite Sunil Manocha as Senior VP, Advertising Revenue, Neo Sports, the new sports channel from Nimbus Communications, has appointed Sanjay Bhoer as Vice-President-Marketing and Sales Strategy. Incidentally, Bhoer had also earlier worked with Nimbus.
He will work closely with Manocha and his key responsibilities will be to look at the numbers and beyond and help to define strategies for advertising sales as well as consumer marketing.
Commenting on Bhoer’s appointment, Manocha said, “Sanjay comes with in-depth knowledge of the media landscape. Having worked together with him on cricket before, I am sure he will get greater insights and be a valuable asset to the team.”
Bhoer added, “This is a very exciting time to be in sports broadcasting and with Neo Sports poised for market leadership, the challenge of working in a strategic function in a large scale broadcasting operation and an intellectually stimulating environment that Nimbus has always had, urged me to move.”
Bhoer, a science graduate with a Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies, brings with him over 10 years of experience in media. He started off his career with HTA (now JWT), then moved to Fulcrum after which he went on to join Nimbus in 2002, where he spent two years closely involved with the advertising sales team in selling airtime on the terrestrial platform for the ICC Champion’s Trophy 2002 and the ICC Cricket World Cup 2003.
In 2004, he joined the TV18 Group as Head-Consumer Research for its channels CNBC TV18, Awaaz, CNN-IBN, and IBN7, and played a key role in building acceptance and scaling up revenues for business television in India.