Top Story


Home >> People Movement >> Article

Neo Sports ropes in Sanjay Bhoer as VP-Marketing and Sales Strategy

Font Size   16
Neo Sports ropes in Sanjay Bhoer as VP-Marketing and Sales Strategy

Close on the heels of the appointment of ex-Nimbusite Sunil Manocha as Senior VP, Advertising Revenue, Neo Sports, the new sports channel from Nimbus Communications, has appointed Sanjay Bhoer as Vice-President-Marketing and Sales Strategy. Incidentally, Bhoer had also earlier worked with Nimbus.

He will work closely with Manocha and his key responsibilities will be to look at the numbers and beyond and help to define strategies for advertising sales as well as consumer marketing.

Commenting on Bhoer’s appointment, Manocha said, “Sanjay comes with in-depth knowledge of the media landscape. Having worked together with him on cricket before, I am sure he will get greater insights and be a valuable asset to the team.”

Bhoer added, “This is a very exciting time to be in sports broadcasting and with Neo Sports poised for market leadership, the challenge of working in a strategic function in a large scale broadcasting operation and an intellectually stimulating environment that Nimbus has always had, urged me to move.”

Bhoer, a science graduate with a Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies, brings with him over 10 years of experience in media. He started off his career with HTA (now JWT), then moved to Fulcrum after which he went on to join Nimbus in 2002, where he spent two years closely involved with the advertising sales team in selling airtime on the terrestrial platform for the ICC Champion’s Trophy 2002 and the ICC Cricket World Cup 2003.

In 2004, he joined the TV18 Group as Head-Consumer Research for its channels CNBC TV18, Awaaz, CNN-IBN, and IBN7, and played a key role in building acceptance and scaling up revenues for business television in India.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.