Manoj Padmanabhan has joined Neo Sports Broadcasting Pvt Ltd as Vice President – Advertising Revenue and will be the National Head of Ad Sales for Neo Cricket. He will report to Raju Udupa, EVP – Network Sales.
Having a deep understanding of the sports business, Padmanabhan’s last assignment was with Somerset Entertainment Ventures (Singapore), where he was instrumental in setting up and creating a business model for the Sri Lanka Premier League. He has also been Director – Ad Sales for Ten Sports. Padmanabhan has over a decade of experience across diverse media brands, including Bloomberg UTV, Zoom and The Times of India.
On joining Neo Cricket, Padmanabhan said, “I am extremely excited to take up the new challenge. Neo has a very young and dynamic team and is in an interesting growth phase. With the best cricket content for the next few years, I look forward to creating value for the advertisers and maximising revenue for the organisation.”
Raju Udupa, EVP – Network Sales, added here, “We have an action-packed season lined up and I am glad to have Manoj on board. He is known for his sharp acumen and sales expertise and I am confident of Neo achieving greater heights.”
Neo Sports Broadcast owns and operates two channels – Neo Cricket and Neo Sports. Neo Sports offers premium quality global sports, including top drawer football, tennis, golf, motor racing and badminton to the Indian sports lovers. This includes German Bundesliga, Italian Serie A, US PGA TOUR Golf, Davis Cup and Fed Cup, WTA Tour Women’s Tennis, NASCAR & MotoGP, among others. The channel has recently acquired broadcast rights for Copa America 2011, Rugby World Cup 2011, Euro 2012 and French Open.
Neo Cricket is the world’s first cricket centric TV channel and currently broadcasted in 27 countries, including the US and Canada. Amongst its range of cricket centric programming is all Indian international cricket matches played in India, including ODI, T20 and Test matches.