Indian Premier League’s Team Mohali has got a head in Neil Maxwell, who has been appointed as CEO for the team. His role as part of the core management team would be to oversee the operations of the team and work towards building a brand for Team Mohali, which is jointly owned by Preity Zinta and Ness Wadia.
Commenting on his appointment, Maxwell said, “I am extremely excited to be part of Team Mohali as this is the first time in the history of cricket that a League of such a magnitude has been formed across the world. This gives me a good opportunity to be associated with a sport that I love so much and we promise a lot of exciting and unforgettable cricketing action from Team Mohali.”
Maxwell has been actively involved in the sport for the last 22 years. As an all rounder, he has played for Australia ‘A’ as well as represented New South Wales and Victoria state teams for several years. He gained valuable experience in marketing and communication while working with Cricket NSW, the Melbourne Cricket Club, Lord’s (Marylebone Cricket Club) and New Zealand Cricket in administration and marketing roles.
Using his cricket expertise, Maxwell joined fellow cricketer Shane Lee to establish Sporting Frontiers India and Sporting Frontiers Cricket, an international sports marketing group. After successful launches, the pair went out on their own and co-founded Insite Organisation, a multi-dimensional integrated marketing and communications agency.
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