Web18, the online division of the TV18 Group, has announced the appointment of Neeraj Sanan as Marketing Head. Sanan was earlier associated with Dabur India Ltd as Deputy General Manager-Marketing in the Consumer Care division. He will be reporting to Surya Mantha, CEO, Web18.
Commenting on the announcement, Mantha said, “Neeraj has been instrumental in the successful launch of consumer brands and positioning. We believe that his experience and understanding of consumers across categories will enable us to successfully unleash synergies across the group. We’re in a growth mode and Neeraj’s inclusion in the team shall enhance our development in the right direction.”
Sanan’s professional career comprises a vast experience of 11 years in the field of sales and marketing. He has previously worked with Joyco India Pvt. Ltd, ICI India Ltd, Asian Paints (I) Ltd and Steel Authority of India. He graduated in BE in Electronics and Elec. Comm. from Punjab Engineering College, Chandigarh, and has a PGDBM in Marketing and Finance from IIM Bangalore.
Our typical marketing budget is usually 10 per cent of the topline spend