NDTV has brought in Rajiv Lulla to head the Group’s city channel network, NDTV MetroNation as CEO. Prior to this appointment, Lulla was Senior Vice President with Nexstar Broadcasting Group, Texas, where he had spent two years. The first city-specific channel for Delhi and the NCR, NDTV MetroNation has been on air since September 2007 with more launches planned for the year ahead.
In his new role, Lulla will drive the business of the division, leading its growth and management. He has a strong record of success defining strategy and implementing vision in the broadcast industry.
Lulla said, “NDTV Metronation’s leadership has put together an impressive team of professionals, who clearly demonstrate professional depth, breadth and accomplishments. The foundation is laid and going forward, we will now actively leverage rich local content across cities, develop stronger relationships, serving our local audiences and advertisers.”
Lulla had been a research assistant at Stanford University. He also spent three years with CBS Radio from 2003-06, and MTV Networks before that from 1999-2002. He has a business degree in marketing and finance as well as degrees in chemical, petroleum and process engineering.
Lulla has had a diverse professional and academic background, having attended the Kellogg, Stanford, Columbia and Harvard Universities in the US and the Indian Institute of Technology, Delhi.