ATG MCI is further expanding its operations in India as well as globally. This time around the focus of activity is their Mumbai office. Navneeta Das, who had moved in from FCB Interface in June last year, is now headed to Singapore as the Head of ATG operations there. Taking over from her is C R Mallikarjundas, who moves from Starcom Worldwide, India.
Confirming the news to exchange4media.com, V Balasubramanium, National Director, ATG MCI, said, "Navneeta's role is to introduce there the same model adopted by us in India. We have big plans nationally as well as at the Asia Pacific level, and hence, the aggressive thrust in this area. Our models and strategies have worked very effectively and we plan to expand their scope geographically now."
As for Mallikarjundas, Balasubramanium said, "Mallikarjundas' expertise in the area is quite known. He joins us from March 7 as the Business Director and would be heading ATG MCI, Mumbai. We have also taken another senior person from MindShare, Reevi Rajan, who would be working in tandem with Mallikarjundas."