Navin Shah, CEO of P9 Integrated, has been promoted to CEO of media conglomerate Percept Picture Company. He will also continue in his current role of CEO of P9 Integrated, a post he had taken charge of in December 2007.
On his new role said, “I am indeed excited to be part of Percept Picture Company, we plan to execute a business model specialising in creating consumer friendly content and will build a block by block strategy to grow the business.”
“I have been given additional charge of Percept Picture Company. It was a logical extension of my role at P9. We have major plans to provide Bollywood in a 360-degree platter and are going to offer Bollywood content in the form of film merchandising, broadways, musicals, and even road shows in the immediate future.”
Shah has been appointed with an additional responsibility and a mandate to make PPC India’s biggest motion picture studio.