Navin Pirshali has put in his papers as CTO at Meow FM (Radio Today Broadcasting Ltd) and joined Radio DesiBeat (Entertainment Ecosystem Inc) as COO. Prior to his stint with radio, Pirshali had worked with the India Today Group, Reliance ADA Group, UTV, JAIN TV and Business India Group.
Radio DesiBeat is an American radio station on high definition format that will be catering to an audience base from the Sub-Continent. Headquartered at Los Angeles, this station will primarily be a Bollywood-based music station, but will also have talk shows, movie, reviews, news updates, sports updates, weather, and traffic updates, among others.
Speaking on this move and potential of this medium, Pirshali commented, “I am glad to be part of Radio DesiBeat. It’s a unique and first of its kind platform for Indian advertisers and marketers to showcase their products and services in the US. This is an excellent opportunity for them to reach out to this strong Indian base abroad.”
“Strategic tie-ups are in place and the content will be developed and produced by a very experienced team from the industry, which will be shortly announced. Our connections in Bollywood will help us in running some unique chat shows and cover live events,” he added.
Pirshali has 12 years’ experience in the areas of technical management, project management and implementation, pre-sales, technical consultancy, team leadership, vendor negotiations and client retention with a variety of organisations.
Radio DesiBeat will be launched across North America on multiple platforms. Regular FM (HD) for cars, home and offices, it will be one of the few stations on HD that can be accessed on a dedicated iPhone application as well as on BlackBerry applications. Live streaming on Internet through its website http://www.radiodesibeat.com would be available to the listeners. It claims to have an objective to make it free for the listener, unlike in the case of satellite radio, which is a subscription based model. The sound quality will be digital and the listener will have the option to download any song of their choice with just a click of a button.