Naresh Gupta, former National Planning Head of Publicis India, has joined Dentsu Marcom as Planning Head. He will be based out of Delhi and will report to Rajesh Aggarwal, President, Dentsu India. Aggarwal has confirmed the news. At Dentsu, Gupta will be actively working on brands like Honda, Canon, and Indiabulls, among others.
On his move to Dentsu, Gupta said, “I have worked in Publicis for two years, but have moved for better opportunities.” He had joined Publicis India in 2008 as Executive Vice President, Strategic Planning.
Gupta brings with him 20 years of experience in the industry. He has worked with companies like Grey, Contract, MAA Bozell, Jagatjit Industries Ltd, and has handled brands like Suzlon, Parle Frooti, ITC Foods, UB Group, Vimal, Samsung, Appy Fizz, Cavin Kare, Britannia, Ranbaxy, and Haier, among others.
Our typical marketing budget is usually 10 per cent of the topline spend