Narendra Tripathi, Assistant VP-Sales, NDTV Media, is set to join Dainik Jagran TV on January 18. Tripathi confirmed that he would be joining Jagran TV as Vice President – Sales, and would be looking after the operation nationally.
After a two-year stint at NDTV, Tripathi’s nostalgia seemed evident in his words. Asked how he was feeling to quit, he said, “There are mixed feelings. There is a complete vacuum on one side, and on the other hand, it felt euphoric too. At NDTV, it was a satisfying experience working with an amazing team and literally launching the two channels — NDTV and NDTV India.”
On the reason for shift, he said, “It was time to move on. Jagran TV has a lot to offer and my job profile, as VP-Sales, would entail marketing. I will be responsible for the sales nationally and will also have to look after the back-end operations. Moreover, the challenge really is to launch the channel and we are confident because Jagran is a very strong brand in itself.”
“My first task in hand is to get the sales team in place and get going with our plan to make Jagran TV the most happening channel, he said.
Prior to NDTV Media, Tripathi was working with Red FM. He left the radio channel in March 2003.
Our typical marketing budget is usually 10 per cent of the topline spend