Narendra Tripathi, who had recently joined consultancy firm Mediaguru as a Partner, has moved on as CEO of Jagran’s FM venture. Tripathi had joined Mediaguru in May 2006 and was there for just three months.
Confirming his new assignment with Jagran FM, Tripathi said, “My comfort level with Jagran has always been wonderful. My working relationship with Jagran Group CEO Sanjay Gupta is extremely good. So, it’s great to be back at Jagran.” Prior to joining Mediaguru, Tripathi was with Channel 7 as VP, Sales.
Tripathi, who has over 17 years’ experience, has worked with several media houses like Times of India, NDTV, Telegraph, etc. He has also worked with two FM radio stations, Radio Mirchi and Red FM.
Without revealing the details of his strategy for Jagran FM, Tripathi said, “The stations that we will launch will completely revolutionise the FM radio industry in India. We have big plans, which the industry here is yet to experience. It will be a paradigm shift from the present stations running in India.”
When asked whether Jagran FM was looking for any foreign partnership, Tripathi did not deny the possibility of an equity arrangement with a foreign player. He said, “We have hired a consultant from New Zealand. We may enter into a partnership arrangement with a foreign radio venture.”
On his plans of launching the stations, Tripathi said, “By December, we are planning to launch the three stations in Gorakhpur, Karnal and Hissar. The remaining five stations will be launched by January-end 2007. Jagran had won eight stations in the FM Phase II bidding under the name of Shri Puran Multimedia Ltd.
“We are looking at six more stations when rebidding happens for the stations left out of the FM Phase II bidding, including two major metros,” Tripathi added.
Giving his assessment of the growth of radio industry in India, Tripathi said, “The radio industry will grow like the television news channel genre. There is a huge opportunity for advertisers to reach out to the masses as radio is a very local medium.”