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Narayan Devanathan joins Dentsu Marcom as National Planning Head

31-August-2011
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Narayan Devanathan  joins Dentsu Marcom as National Planning Head

In the first of a series of several senior-level appointments to be announced shortly, the Dentsu India Group has announced the appointment of Narayan Devanathan as National Planning Head for Dentsu Marcom. He replaces Naresh Gupta who had quit Dentsu Marcom as National Planning Head in December 2010.

Based out of the Group’s India headquarters in Gurgaon, Devanathan will be a key member of the new leadership team at Dentsu India Group. His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India.

Devanathan joins from Euro RSCG, where he was Chief Strategy Officer. In his 19 years’ experience in the business, he has worked across capacities in planning and copy with leading advertising agencies in India and the US. Prior to Euro, Devanathan was Senior Planning Director at Ogilvy & Mather India. He has also worked with US-based Cramer-Krasselt and Admerasia, New York.

Devanathan’s diverse category experience includes FMCG, automobiles, banking and financial services, beverages, fast food retail, technology, healthcare, home and kitchen ware, outdoor sports mobiles, commercial HVAC, real estate, personal care, pharmaceuticals, crafts and apparel, steel, travel, petroleum products, dotcom and mobile telephony to name a few.

Commenting on the new appointment, Rohit Ohri, Executive Chairman, Dentsu India Group, said, “It’s an exciting time for us at Dentsu India Group. We’ve triggered a transformation, a new beginning and a reinvigoration of our India presence. Narayan will partner Titus Upputuru and Hiroshi Omata to lead Dentsu Marcom to its next phase of growth. The width of Narayan’s experience and passion for the creative work will be invaluable for Dentsu India.”

On joining Dentsu Marcom, Devanathan said, “Over the years, I’ve figured the three principles that I work best by are honesty, simplicity and collaboration. In the new scheme of things at Dentsu India, that’s what I’m looking to harness as the head of strategic planning - to help create a fantastic future for brands, together with my agency, Dentsu Marcom and client partners. After some terrific stints at American and Indian agencies, I guess I’m hoping to find love in Tokyo too.”

Among the key brands the Devanathan has helped build include the Reckitt Benckiser portfolio (Dettol, Strepsils, Lysol, Mortein, Airwick, Harpic, Easy Off Bang, Veet, and Vanish, among others), Fair & Lovely (digital for Unilever), Sprite, KFC, American Express, GE Healthcare, Mitsubishi Motors, Baskin Robbins, IBM, Motorola, Cisco, Teacher's (Beam Global Spirits), Hennessey, New York Life Insurance, Pramerica Life Insurance, MetLife, Corelle, Corningware, Pyrex, GNC, WD-40, and Bombardier Recreational Products.

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