Putting to rest all speculation about his moving to the booming radio business, Nandu Narasimhan has finally decided to remain in the advertising industry. He is joining Saatchi & Saatchi as Creative Head of the Delhi Branch from July 3, where he will partner Alok Lall, EVP and Head, Delhi, Saatchi & Saatchi. Narasimhan replaces Kenneth Augustine, who has moved to Capital Advertising.
Commenting on Narasimhan’s appointment, Lall said, “Nandu is more than just an advertising person. He is someone who is constantly looking out for fresh ideas, which are not restricted to only his work. This helps him catch the pulse of consumers, which in turn gives an edge to his creative output.”
He further said, “Apart from his creative ability, his inter-personal skills will definitely be an advantage. He has nurtured a talented team under him who look up to him even today. It is indeed a pleasure to have someone like him on board, who inspires and encourages people under him to churn out good work.”
Narasimhan had quit as the Regional Creative Director (North), Grey Worldwide, in March this year. He had earlier worked with Contract Advertising, Lowe and TBWA\India. His portfolio of work ranges from the popular Paresh Rawal TVC on Domino’s Pizza to diverse clients, including the Steel Authority of India Ltd, Maruti Udyog Ltd, Parker Pens, Xerox, JK Tyres and Dabur, among others.
Commenting on his new assignment, Narasimhan said, “The mandate is clearly to get more business by doing some noteworthy work and win awards and accolades for the agency. Internationally, Saatchi & Saatchi is known for its creative work, and we want to continue this tradition in Delhi too.”
Back after a good break, Narasimhan is all set to handle the creative business of the Delhi branch that includes clients like Mother Dairy, Mak Lubricant, Pentair Water, Bharat Petroleum, and Hyundai (Getz and Santro), among others.