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Nandu Narasimhan joins VGC as National Creative Director

11-March-2008
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Nandu Narasimhan joins VGC as National Creative Director

Nandu Narasimhan has joined Vyas Giannetti Creative as National Creative Head. He had recently put in his papers at Saatchi & Saatchi as Creative Director-North.

‘Cricket and advertising require one to assume such indecent postures’, this (modified) quote by Oscar Wilde could probably apply to Narasimhan, who embraced the two arts and has chosen to make one his profession and the other his obsession.

Narasimhan debuted just one year after Sachin Tendulkar and has since notched up several impressive performances for brands such as Nestle, Maruti, Hyundai, Xerox, The Sportstar, Parker, LG, Samsung, ABN AMRO credit cards, NIIT, Domino’s Pizza, GE Money, SBI credit cards, Sony Ericsson, Mother Dairy and Dabur, among others.

Said Narasimhan, “VGC is teeming with good people, is an organisation that has a wider perspective on advertising, has a strong creative DNA, and has a clearly defined growth path. I have a very strong strategic orientation, which I think, will add to the existing creative DNA of VGC.”

Commenting on Narasimhan’s appointment, Preeti Vyas, Chairwoman and Chief Creative Officer of VGC, said, “Nandu is a combination of a ball of energy and a very centered perspective. He’s got the mindset and skillset to lead us into a new phase of VGC being a communication specialist.”

Anjan Roy, Chief Operating Officer, VGC added, “Our growth to a Rs 100-plus crore agency in the last four years has not been easy. But the opening batsmen have given Nandu a solid platform to play with freedom and display his range and repertoire. I’ve been personally looking forward to working with such an energetic and vibrant creative talent.”

Narasimhan began his career with Tara Sinha Associates in 1989 as copywriter. After a year, he moved on to Everest Integrated Communications, Delhi, where he had handled brands such as Viva, Maltova and LML Vespa. In 1993, he moved to Lowe (then Lintas), where he worked on Maruti, Xerox, Casablanca and Steel Authority of India (SAIL) accounts. The four-year stint at Lowe was followed by a two-year stint at TBWA\India (then TBWA Anthem).

Narasimhan then returned to Lowe, where he worked on LG Electronics, Parker Pens and Maruti accounts. Two years on, he moved to Contract as Creative Director, where his portfolio included Dabur and Domino’s Pizza among others. Narasimhan was the Regional Creative Director at Grey Worldwide, where he spent two years 2004-06.

Narasimhan then joined Saatchi & Saatchi Delhi in June 2006, where he worked on brands like Sony Ericsson and Mother Dairy.

Also read:

Nandu Narasimhan quits Saatchi & Saatchi Delhi as Creative Director-North

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