Nakul Chopra, currently CEO of Publicis in India, has been promoted to take on additional responsibilities as CEO of Publicis South Asia. In his new role, Chopra will oversee the Publicis network in Pakistan, Bangladesh and Sri Lanka.
Simultaneously, Chopra has also been inducted to the Global Management Board of the Publicis network, where he will work closely with other colleagues and his global management in setting future directions and policies for the network.
Announcing Chopra’s elevation, Matthew Godfrey, CEO, Publicis Asia, said, “Given the importance of the South Asia region for both Publicis and our global clients, it’s critical that we have the right structure to develop our brand in this geography. Nakul’s proven ability to lead our existing agencies in India – Publicis India, Publicis Ambience, Publicis Modem and Publicis Dialog – makes him the perfect choice for this important role.”
Commenting on his new role, Chopra said, “South Asia is quickly emerging as one of the world’s most important markets today. I am very excited at being given the opportunity to drive this critical geography for the Publicis network. That I am the first Indian CEO on the Publicis Global Management Board is testament to the focus we intend for India and South Asia. We are a relatively late entrant in this geography and are up against formidable competition – still it will be our endeavour to emerge as a leader and not merely as another player.”
Chopra began his career when he was just 18 and has nearly 30 years’ experience. His career started with the then Hindustan Thompson Associates (JWT) and has included a stint at Trikaya Grey, where he was finally EVP overseeing Mumbai, Bangalore and Ahmedabad. In 1996, Chopra joined the then Ambience Advertising and played a pivotal role in the transformation of that agency from Ambience to Ambience D’Arcy and then Publicis Ambience. In 2003, he took over as President of Publicis in India overseeing both Publicis India and Publicis Ambience. And for the past two years, he has led the Publicis organisation in India as CEO.