Ogilvy Activation, the Out of Home unit of Ogilvy and Mather, has elevated Nabendu Bhattacharyya as the National Head for its flagship unit, Ogilvy Landscapes. Bhattacharyya’s stint with Ogilvy Landscapes started as Head of Mumbai and since then he had taken on the responsibility of overseeing the Delhi operations in 2003, thus running two of the largest operations of Ogilvy Landscapes.
A commerce graduate from Calcutta University, Bhattacharyya has been a complete ‘Outdoor’ man from the word go, having started his professional career with the Selvel Vantage Group, handling their North India Operations.
He then moved on to gain international exposure by joining Emirates Neon, the premier Out of Home company in the Middle East, and came back to India in 1999 to join Ogilvy and Mather’s Outdoor specialist unit, Landscapes.
With the formation of Ogilvy Activation in 2004, Bhattacharyya was given the additional responsibility of leading the much talked about Hutch Outdoor campaign. His ability to build clients and brands on the Outdoor media by his clear understanding of the market and creating a difference in the market place will play a key role in the continued growth of Ogilvy Landscapes.
“The biggest challenge is for us to continue influencing the growth of the Outdoor industry, and with a team across 18 offices, I am sure we’ll stay ahead of the pack,” said Bhattacharyya.
Commenting on Bhattacharyya’s promotion, Pratap Bose, President, Ogilvy Activation, said, “Nabendu Bhattacharyya’s appointment as Head of Ogilvy Landscapes is a vindication of his abilities to grow the business, and more importantly, increase Ogilvy’s dominance in the Out Of Home market – a position which we have held for more than a decade.”