Top Story

e4m_logo.png

Home >> People Movement >> Article

Nabendu Bhattacharyya to head Ogilvy Landscapes

06-August-2005
Font Size   16
Share
Nabendu Bhattacharyya to head Ogilvy Landscapes

Ogilvy Activation, the Out of Home unit of Ogilvy and Mather, has elevated Nabendu Bhattacharyya as the National Head for its flagship unit, Ogilvy Landscapes. Bhattacharyya’s stint with Ogilvy Landscapes started as Head of Mumbai and since then he had taken on the responsibility of overseeing the Delhi operations in 2003, thus running two of the largest operations of Ogilvy Landscapes.

A commerce graduate from Calcutta University, Bhattacharyya has been a complete ‘Outdoor’ man from the word go, having started his professional career with the Selvel Vantage Group, handling their North India Operations.

He then moved on to gain international exposure by joining Emirates Neon, the premier Out of Home company in the Middle East, and came back to India in 1999 to join Ogilvy and Mather’s Outdoor specialist unit, Landscapes.

With the formation of Ogilvy Activation in 2004, Bhattacharyya was given the additional responsibility of leading the much talked about Hutch Outdoor campaign. His ability to build clients and brands on the Outdoor media by his clear understanding of the market and creating a difference in the market place will play a key role in the continued growth of Ogilvy Landscapes.

“The biggest challenge is for us to continue influencing the growth of the Outdoor industry, and with a team across 18 offices, I am sure we’ll stay ahead of the pack,” said Bhattacharyya.

Commenting on Bhattacharyya’s promotion, Pratap Bose, President, Ogilvy Activation, said, “Nabendu Bhattacharyya’s appointment as Head of Ogilvy Landscapes is a vindication of his abilities to grow the business, and more importantly, increase Ogilvy’s dominance in the Out Of Home market – a position which we have held for more than a decade.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO