N R Sivasankar has moved from Mediacom to CavinKare’s group company, Hemalatha Enterprises Pvt Ltd (HEPL), as Head - Planning. He will handle mass media for CavinKare brands and report to HEPL President J S J Sinthanaichelvan.
Confirming the move, Sinthanaichelvan said, “He is an ex-employee and understands the brands. Now he’s back with experience gained in larger agencies as well.” He added that one more person would come on board shortly.
Sivasankar’s previous assignment was at Mediacom, where he headed Chennai operations, and was also responsible for some other assignments in the south. Prior to Mediacom, he was with Lowe’s Interactive division. He joined back at CavinKare’s HEPL last Friday, and commenting on his return, said, “It’s like coming back home.”
While HEPL’s mass media division handles the requirements of CavinKare’s brands, its non-mass media business caters to some other brands as well. Last month, Mahima Bhanukumar had moved from HEPL to head The Media Edge, Bangalore.