Social networking site MySpace has appointed Hari V Krishnan as Country Manager for MySpace India. Krishnan will be responsible for overseeing strategy and operations for the MySpace India business, which has grown 36 per cent since its launch in April 2007.
At MySpace India, Krishnan will lead the development of content, product and marketing programs, create innovative advertising solutions for brand partners, and build up strategies for driving user engagement and strengthening brand awareness of MySpace India. Krishnan will be based at MySpace India headquarters in Mumbai and will report to Sung Lee, Vice-President of Asian Operations, MySpace.
On Krishnan’s appointment, Lee said, “Hari’s background in the Internet space, his keen business sense and his tremendous leadership qualities make him the ideal fit for this important role. Driving growth in India is a top priority for MySpace internationally and it was crucial that we find someone with his depth of experience in the Indian marketplace.”
Krishnan has over eight years’ experience in the online space, and had most recently served as Vice-President - Corporate Planning and Marketing with Travelguru. As a senior member of the company’s management team, he was responsible for all brand marketing activities and product development.
Before joining Travelguru, Krishnan was Manager - Business Development and Strategy with Yahoo! India. There he had helped build a number of successful strategic alliances, conceived and implemented strategic business models and plans for a new entertainment service, provided financial analysis that steered the growth for his business unit, negotiated deals with local content providers and led initiatives for the company’s largest business unit. Before joining Yahoo! India, Krishnan had worked at Cisco in the US for four years, where he had served as a Product Manager and was responsible for managing an international team of product marketing specialists.